Schick Hydro Silk is relaunching its iconic brand with a campaign that redefines the role shaving plays in women’s lives - because let’s face it, there are bigger things to worry … read moreabout. With a cheeky reminder that ‘Hey, At Least Your Shave is Smooth,’ the campaign brings levity to life’s awkward moments. ‘Hey, At Least Your Shave is Smooth’ flips traditional beauty advertising on its head, using humour and grounded storytelling to connect with real women. Directed by rising comedy talent Florence Winter-Hill, and featuring a standout female-led production team, the campaign delivers a fresh, filmic approach to personal care.
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