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In a world glued to smartphones, KitKat’s iconic 'Have a Break' message has never been more relevant. Enter KitKat Phone Break—a playful campaign that highlights just how much time … read morewe spend staring at our screens. The work cleverly uses the iconic tagline - without actually showing it - by portraying screentime behaviour instantly recognisable for most of us. Urging us to put down our phone and pick up a KitKat instead. Created by VML Czechia, the out-of-home campaign features attention-grabbing scenes in which KitKat bars replace smartphones in everyday situations. From waiting for a bus, to meeting a friend for a drink, to standing in a queue, the campaign highlights how often people reach for their phones during their free time rather than taking a proper break.
read less...Chief Executive Officer Iva Welker
Digital Designer Soumik Babuya
Head of Strategy Kristyna Ochvatova
Communications Manager Kristyna Hlinakova
Photographer Miro Minarovic
Producer Jozef Pavleje
Retoucher B612 Studio
Account Manager Aneta Jungvirt
Team Jana Stoklasová
Planner Kateřina Pánková
Chief Creative Officer / Chief Innovation Officer & EMEA CCO Bas Korsten
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