Fey Fili has been quietly making waves with her music. With a voice shaped by the mountains of West Virginia - gritty, honest, and full of heart - she’s been building a following … read morethrough intimate, powerful songs that echo the place she calls home. So when financial services company Rocket and independent creative agency MIRIMAR looked to expand the emotional depth of their Super Bowl campaign, Own the Dream, they turned to Fey - not because her star was on the rise, but because her voice felt unmistakably true. The original :60 spot aired during the second quarter of Super Bowl LIX, reimagining John Denver’s 'Take Me Home, Country Roads' as a unifying anthem that connected to the world's first live Super Bowl singalong in the stadium. It created a real-time moment of connection. But Rocket and MIRIMAR saw the potential to take the story further. At its heart, Own the Dream is about more than buying a house. It’s about the deeply personal journey toward home - the sense of pride, permanence, and possibility that comes with finally having a place to call your own.
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