Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its … read moremessage to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the category – where whitening and healthier don’t go hand in hand – in a humorous, lighthearted spot made for TV. The new campaign, ‘A Smile People Can’t Look Away From,’ features hilariously closer-than-comfortable shots of bright white, healthy smiles thanks to Lumineux’s line of enamel-friendly oral care products. Developed by renowned cosmetic dentist, Dr. Maddahi, Lumineux aims to solve the problem many consumers face – three out of four people want whiter teeth, but many have concerns about how whitening products might negatively impact their enamel and gum health. Lumineux is the answer to that dilemma with products that deliver a whiter, brighter smile without the sensitivity of peroxide whiteners.
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