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In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of the real … read moreworld. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be. For the creative executions, Agency Åkestam Holst NoA combined popular reality tv show titles with press images from around the world – including work from Pulitzer Prize-winning photographer Sergey Ponomarev and Pulitzer Prize-nominated photographer Wissam Nassar.
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President: Erik Larsson
Head of Operations: Katarina Carlsson
Project Manager: Haddy Foon Wendin
Agency
Business Director: Jesper Ander
Account Manager: Bella Lagerquist
Head of Design & Craft: Hugo Wallmo
Final Art: Anna Forsberg
Photographers
Jacky Naegelen
Sergey Ponomarev
Wissam Nassar
Ahmad Salem
Karim Sahib
BT Studio
Retoucher: Stefan Karlström
Media partner
Ocean Outdoor
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