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Outdoor
HELL: Worth going to HELL for, 4
For the first time in its 25-year history, HELL Pizza has launched a bold new brand platform that brings everything the brand stands for under one unapologetic banner—uncompromising attitude, premium offerings, real social impact, and a fearless voice on issues that matter.
Fronting the multi-channel campaign is a deliberately unsettling ventriloquist puppet who says what others won’t and challenges the status quo head-on. The outdoor campaign keeps it simple and striking, driving nationwide recognition for HELL’s unlikely new spokesperson and setting the tone for the brand’s next era.
Media Agency: Sneakers Media Related |
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