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Spotify's latest campaign is popping up all over the world, capturing the iconic fandoms of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN, and Turnstile. Brought … read moreto life through stunning film photography, each fandom is represented through concepts that honour the fan traditions that make these communities unique, and how millions of fans turn to Spotify to immerse themselves in fan culture. Spotify has always been the best place for fans – whether its first access to tickets, exclusive artist content, or once-in-a-lifetime artist experiences. We understand the nuances, the inside jokes, and the shared experiences that make fandoms so powerful. With this campaign, we’re celebrating the passion and devotion to the artists that fans love, and the vibrant communities they’ve built together. Fandom knows no borders, so to bring this campaign to life in the real world, we've launched billboards in locations around that world where fans experience their fandoms visually. The UK will see a comprehensive, 360-degree campaign activation across London, Manchester, and Birmingham. This will include high-impact OOH placements, such as the 1 Quaker Street takeover in Shoreditch (from April 21st) and presence on the London Underground. Further OOH executions will be live from April 14th at Albion Street East in Manchester City Centre, and Lichfield Road at Aston Station in Birmingham.
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