In a star-powered new campaign from Dream Games, the NBA’s all-time leading scorer and four-time champion LeBron James and award-winning actor and comedian Kevin Hart conceal their … read moreunyielding devotion to Royal Kingdom, the mobile puzzle game that is completely ad and WiFi-free. The hilarious new campaign, created and developed by Manhattan-based brand consultancy, The Robot Co., a division of Fulwell Entertainment, was brought to life by indie film studio Caviar and its Golden Globe-winning director Ramy Youssef. In the :60 “Conspiracy”, suspicion abounds as James’ claims of literary prowess come crumbling down when it’s revealed that instead of reading the classics, he’s actually playing Royal Kingdom on devices buried within the books. Even his Akron hometown librarian is called in to debunk the mystery. Meanwhile, Kevin Hart attempts a different kind of deception in the 1:30 “Acting School.” The comedian trains a legion of actors to perfectly imitate the star in a variety of plausible movie scenarios, all so they can take his many future acting roles, freeing up time for him to play more Royal Kingdom.
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