If you were sitting in an Italian piazza looking for the simple pleasure of good food, good company and good beer, but the setting sun suddenly disappears outside your favourite bar, … read morewhat would you do? Simple: Pick up your chairs, round up your friends and walk to the top of a lush Tuscan hillside to enjoy the sunset, and a delicious beer to continue the good times. To bring this attitude of enjoying the simple pleasures in life to a global audience, Birra Moretti is launching a new global campaign, including multi-platform executions across films, stills, social and digital through multiple content pillars across brand, credentials and it’s Zero variant, as well as festive and seasonal activations. The campaign sits under the line ‘Enjoy Life's Simple Pleasures’. To reaffirm its place as the original and truly authentic Italian beer, Birra Moretti has crafted a distinctive space that brings to life the joy of simple pleasures – good beer, good food and good company.
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