Huggies has joined forces with iconic actor, Danny Trejo, for the launch of its latest ad campaign for the new and improved Huggies Snug & Dry diapers. In this surprising … read morecollaboration, Trejo, known for playing the ‘tough guy’ on screen, embraces his softer side to showcase the unexpected and ultra softness of the improved Huggies Snug & Dry diapers. Trejos’ real-life soft side, juxtaposed with his tough guy image, make him the ideal person to communicate the unexpected softness of Huggies new and improved Snug & Dry diapers. His role in the campaign highlights the contrast between his hard-edged persona and the soft, gentle qualities of the Snug & Dry diapers, showing that softness can come from the most unexpected places.
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