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Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ … read more initiative. The campaign, by Brazil's Africa Creative agency, transforms traditional fishing communities’ oral histories into tangible art through a meticulous mix of stop-motion animation involving woodcarved scenes and layered storytelling techniques. The “Fisherman Storytellers” campaign focuses on a critical economic challenge facing coastal fishing communities. The campaign is set during Brazil’s annual fishing prohibition periods, when fishermen’s primary source of income is suspended. Corona shows how it’s presenting alternative livelihoods by transforming fishermen into tour guides who share their rich cultural heritage of legends and tales with tourists. Black Madre’s contribution to the project stands as perhaps the most ambitious handcrafted work in the studio's history. The team created a series of striking key visuals, a 60-second animation, and designed a special handmade pop-up book that brings five traditional fisherman's legends to life.
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