Child exploitation online has skyrocketed. In the past five years, online grooming crimes against children have surged by a staggering 82% (NSPCC, 2023), and it’s estimated that over … read more500,000 predators are online every day—scouring social media for vulnerable targets. In response, Child Rescue Coalition (CRC) is launching a powerful and unflinchingly urgent campaign this National Child Abuse Prevention Month. 'Watch What You Post. They Are.' Created in collaboration with David&Goliath Brooklyn, the campaign reveals the often-invisible dangers behind every day “sharenting” and challenges parents to rethink how they share their children’s lives online. The campaign’s centrepiece is a trio of :20 Instagram films featuring 'Bath Time' that juxtapose tender family moments—bath time, potty training, bedtime—with the chilling presence of predators lurking in the shadows. These ordinary moments, captured lovingly by parents, become windows for exploitation when posted online. Each film delivers a gut punch of emotional truth, urging viewers to consider not just what they post, but who might be watching. Complementing the visuals is a gripping series of :60 radio ads featuring 'Oliver', airing on top parenting podcasts. What begins as the warm reflections of devoted fathers takes a dark turn, revealing voices that know far too much about children they’ve never met. The shift is unsettling—and unforgettable.
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