Reflecting the strange and silly cultural engine which is the internet, oxio has evolved their distinctive look and feel with an elevated brand platform and new campaign: ‘Born to be … read moreonline.’ From their digital-first approach to their tongue and cheek tone, oxio has always gone against the grain, and this campaign follows suit. By using AI and image generation tools, oxio has created a surreal world that blends real and digital scenarios to form playful and relatable internet metaphors. This campaign, alongside their refreshed brand platform, was brought to life in partnership with global creative brand experience company, TBWACanada, in collaboration with Tam-TamTBWA.
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