To celebrate a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, BODYARMOR is also launching its largest national campaign in brand … read morehistory, titled ‘Choose Better”, featuring BODYARMOR superstar athletes Connor McDavid, Sabrina Ionescu, Joe Burrow, and CeeDee Lamb.
The new campaign shines a spotlight on mindless routine being compared to a treadmill going nowhere - a dystopian outlook on keeping things as they are. Through the new spot, BODYARMOR champions how better only happens when one breaks free from the status quo and opens up to new possibilities - a world of utopic potential. “Choose Better” is a rallying cry to make more considered decisions to help make today better than yesterday – and that includes how we choose to hydrate. "I love working with a brand that doesn't always follow the norm and enjoys pushing the limits,” said Connor McDavid. “BODYARMOR is constantly finding ways to change the game, and this new rebranding and campaign reflects that."
The spot was developed as part of a creative partnership between BODYARMOR and Cartwright, and orchestrated by multi-award-winning commercials director, Noam Murro.
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