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GREENPEACE UNVEILS A SHOCKING CAMPAIGN THAT FEELS LIKE IT’S FROM ANOTHER PLANET
With stunning visuals of the Amazon and other regions hard-hit by the environmental crisis, … read moreGreenpeace Brazil launches a striking new campaign titled “What Country is This?”
An initiative that blends visual art, documentary storytelling, and political urgency to raise awareness about a crisis that is no longer distant — but already unfolding before our eyes.
Created by the Brazilian-creative agency Beta Collective in collaboration with I.M – Irmãos Meirelles, the campaign spotlights regions deeply scarred by climate disruption: drought-stricken Gilbués (Piauí), collapsing river systems like the Coari and Rio Negro, and scorched forests around Tefé and Porto Velho. Once familiar names to Brazilians, these places are now transformed into desolate scenes worthy of a post-apocalyptic film.
But this is no fiction. These landscapes have truly changed. The ground is cracked, forests have burned, rivers have dried up. Greenpeace’s goal is clear: to convey the violent reality of climate change through raw, powerful, and documented images — captured in a visual style that evokes space photography from Mars or Venus.
No AI. No Hollywood-style special effects. The images in this campaign — though surreal at times — are authentic aerial photographs taken across Brazilian territory. It’s this very tension, between stark realism and otherworldly aesthetics, that gives the campaign its striking impact.
As Laura Leal, Director of Engagement at Greenpeace Brazil, puts it: “We are already experiencing the effects of the climate crisis. But there is still time to act.”
Alongside the film, a large-scale photo exhibition is taking over Ibirapuera Park, São Paulo’s most iconic urban park. For one week, visitors can explore seven images from the series, enlarged to monumental formats — transforming the park into an open-air gallery. A way to take activism beyond the screen and into public space, where real conversations can begin.
As Bernardo Tavares, Creative Director at Beta Collective, notes: “People are talking about finding water elsewhere — but when you look at parts of Brazil today, you wonder if we shouldn’t first learn how to protect what we already have.”
read less...Creative Team: Marcelo Monzillo, Guilherme Cruz, Fabio Meirelles, Bernardo Tavares, Rodrigo Aranha
DOP: Ícaro N. Silva
Photographers: Christian Braga, Daniel Beltrá, Marizilda Cruppe, Fabio Meirelles
Editing and Motion Graphics: Rodrigo Aranha
Production Assistant: Lauane Nunes
Soundtrack and SFX: Mugshot
Outdoor Media: Action OOH
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