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A milkshake shop with no blender, where all the milkshakes were blended by professional motocross riders performing radical moves on Yamaha bikes, on an official competition track.
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The brand activation took place on the main track at the Brazilian Motocross Championship, the world’s third-biggest event for the sport.
The first time a brand has allowed the audience to engage with the track through an interactive experience — one that stars its own product.
read less...Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Eduardo Lima, Pedro Corbett, and Rodrigo Adam
Creative Directors: Dudu Barcelos and Iron Brito Tavares
Art Director: Felipe Paganoti
Copywriter: Igor Pontes
Illustration: Tiago Pinheiro
RTV: Diego Villa Bôas, Eriana Simões, Mariana Golpian, and Victor Alloza
Special Projects: Julia Newman and Julia Cunha
Account Management: Marina Veludo Mugnaini, Gabriela Dias, Gabriela Tassinari, and Patricia Furue
Strategy: David Gross and Marielen Colombo
CDMO: Rafaela Alves
Media: Patricia Gogliara, Adriana Roza, Raquel Lima, Alexandre Costa, and Mariana de Araujo
Yamaha Approval: Giovana Do Vale, Erin Usui, Yohana Ahmad, and Thaís Torres
Audio Production Company: ALMA 11 11 AUDIO
Music Production: Diego Raso
Music Direction: Diego Raso
Sound Design & Mixing: Diego Raso
Account Manager: Carla Bräuninger
Coordinator: Carla Bräuninger
Film Production Company: Fish Produtora
Creative Direction: Bruno Carreiro
Executive Production: Alessandro Fadini and Andre Alves
Production Direction: Gabriel Angelini
Post-Production Coordination: Caio Bueno
Production Coordination: Othon Dantas
Account Management: Caroline Naomi
Filmmakers: Luís Gustavo Debossan, Gabriel Sossai
Camera Assistant: Rachelly Galdino
Drone Operator: Wales Barbosa
Producer: Juliana Furtuoso
Riders: Wellington Garcia, Renato Costa, and Tata Pelegrino
Finance: Fernanda Paulino
Marketing: Catarina Francisco
