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According to research conducted by the brand, Budweiser has appeared in more than 1,200 Hollywood productions. From award-winning classics to contemporary blockbusters, the brand has … read morebecome part of cinema’s very own narrative. Now, it gives voice to that story with the Speech Bubble campaign, created by the agency Africa Creative. The idea stems from a subtle tweak to Budweiser’s iconic logo — the famous “bowtie” — which, when adapted, takes on the shape of a speech bubble. This new graphic element is used to create the illusion that characters from currently playing films, or nearby promotional materials, are asking for a Budweiser. More than just a minimalist visual intervention, Speech Bubble is also a strategic media action: the speech bubbles are placed next to movie posters and billboards in carefully selected locations to ensure a seamless and natural interaction between the pieces. As if pop culture itself were engaging with the brand — or better yet, requesting it. The campaign premiered in Los Angeles, the birthplace of entertainment, and is now making its way to movie theaters and major urban centers across Brazil.
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