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KFC Thailand celebrates 40 years with a taste that’s timeless

Thailand is a country rich in taste and flavor, where food isn’t just a meal—it’s a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? That’s a whole other challenge.

To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. While global giants like A&W, Popeyes, and Texas Chicken continue to make billions worldwide, their flavors couldn’t stand the test of time here.

But KFC? We’re still standing. Because in one of the most competitive fast food battlegrounds in the world, the real secret to success isn’t just being big— it’s being deliciously original.