Corona Cero: The Other Sunset - Cocles Beach

Corona Cero, the non-alcoholic version of Corona, needed its own iconic moment—one that felt as relaxing and brand-aligned as the original. Since it can be consumed at any time of day, the challenge was to create a meaningful experience in Costa Rica without relying on the classic sunset. The insight came from local geography: on beaches like Cocles and Cahuita, the sun doesn’t set over the ocean—it rises.

This led to The Other Sunset, a campaign that reimagined the sunset as a new sunrise ritual. Shot at 5:00 a.m. during real Costa Rican sunrises, the campaign captured the country’s natural beauty to position Corona Cero as the perfect drink to start the day. The idea was brought to life through print, outdoor, and social media, establishing a refreshing new way to enjoy a non-alcoholic beer—with the first light of day.