While everyone knows the risks of harmful UV rays, 64% of people are unaware of the impacts of blue light – which can actually penetrate the skin even deeper. While the effects aren'… read moret as immediate or tangible as sun exposure, protection against blue light should still be top of mind (think blue light glasses). That's why Vaseline, in partnership with Umi Games, is launching its Screen Block campaign—shining a light on the everyday, unseen effects of blue light by teaming up with those who spend the most time in front of screens: hardcore gamers. Umi Games inserted Vaseline Screen Block into one of the most popular series of UGC games on Fortnite - Go Goated. Check it out here. The campaign also includes an in-game integration with Fortnite. The Screen Block product and campaign launched in Thailand, a first-mover market in both product innovation and gaming culture, with plans to expand to other markets in the near future. With more than 3 billion gamers worldwide, 25% of whom play 40+ hours per week, Vaseline’s Screen Block is a daily essential.
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