Coca-Cola builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that … read morecapture the spark of connections between friends. Leveraging the ground breaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’is designed to resonate with a new generation of Coca-Cola drinkers. The campaign encourages fans to celebrate the unique group dynamics that happen when people come together. ‘Share the Feels’ was created by exploring hundreds of potential name combinations to find the right pairings. Each combination was specifically picked to evoke the most positive and unique messages that capture the energy and emotion of people coming together. For example, Finlay + Rebecca = FIRE; Paul + Arthur + Daisy = PARTY; and Maddie + Craig + Victoria = MAGIC.
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