Not Normal and Conill have partnered to create a fresh take on sustainability in a new campaign highlighting the Toyota bZ4X for Toyota of Hollywood (Fl). Directed by Ari Evasio, the … read morecommercial introduces a modern take on environmental awareness, using the metaphor of a 'Green Man' - a figure known in film-making special effects - symbolising the vehicle’s minimal environmental footprint. This creative approach emphasises the vehicle's commitment to sustainability. The campaign concept was developed by the Conill creative team of Juan Lódola, Luciano Griessi, Federico Pellejero and Brunno Cortez, under the direction of Conill chief creative officer Verónica Elizondo. The campaign is running on broadcast and social channels.
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