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Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra's AI capabilities shine f- rom cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.
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Agency
Managing Director Sid Tuli
Chief Growth Officer Siying Goh
Business Director Gabrielle Munro
Account Director Claire Wong
Account Director Valerie Ho
Account Director Rachel Tan
Account Director Sabrina Ang
Account Executive Stephanie Toh
Production
Executive Producer Ian Pons Jewell
Executive Producer Zico Judge
Managing Director Jon Adams
Executive Producer Amy Appleton
Head of Production Sam Levene
Producer Ellie Fry
Director's Assistant Kai Sandy
Editor Sho Date
Production Manager Ria Hanish-Oakes
Casting Mark Summers
Casting Danielle Eskinazi
Stylist Neesha Champaneria
Production Designer Jonathan Houlding
Executive Producer Ella TG
Producer Polly du Plessis
Production Manager Sam Somers
Production Service Blur Films
Managing Director Inés segura
Executive Producer Edu Olavide
Head of Production Pablo Harraiz
Head of Production Francesca Gaidolfi
Producer Idoia Sánchez
Production Manager Marta Pijoan
Production Designer Rodo Fernandez
1st AD Guillermo Escribando
Production Service Habitant Productions
Managing Director Arturo Arroyo
Executive Producer Matias Godoy
Producer Andrea Fumero
Post Production / VFX BLACK KITE STUDIOS
VFX Supervisor Jonathan Box
Colourist Rich Fearon
Producer Hazel Gibson
Producer Phil Brewster
2D Lead Guillaume Weiss
Producer Phil Roy Brewster
Head of Production Hannah Ruddlestone
Post Production / VFX Studio DOF
2D Lead Youkyung Kim
Motion Graphics Heeyoung Lee
Producer CJ Hwang
Producer Ashley JinKim
Technical Director Sam Jang
Flame Artist Hyunhee Baek
Nuke Artist Somyi Yang
Editorial The Assembly Rooms
Editor Jack Williams
Editor Tamara Ishida
Executive Producer Dan Breheny
Producer Phoebe Armstrong
Editor Pang Wei Fong
Editor Tammy Quah
Music/Sound String and Tins
Sound Supervisor Jim Stewart
Sound Designer Jim Stewart
Sound Designer Culum Simpson
Music Producer Alina Miroshnichenko
Music Supervisor Matt Saunders-Davies
Composer Ryan Gorringe
Sound Designer Nigel Mannington
Music Producer Claire Toms
Music Supervisor Mike Bamford
Music/Sound Cobblestone Foley
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