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Samsung Galaxy S25 Ultra: Laundry Tips

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Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra's AI capabilities shine f- rom cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.
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Agency

Managing Director Sid Tuli

Chief Growth Officer Siying Goh

Business Director Gabrielle Munro

Account Director Claire Wong

Account Director Valerie Ho

Account Director Rachel Tan

Account Director Sabrina Ang

Account Executive Stephanie Toh

Production

Executive Producer Ian Pons Jewell

Executive Producer Zico Judge

Managing Director Jon Adams

Executive Producer Amy Appleton

Head of Production Sam Levene

Producer Ellie Fry

Director's Assistant Kai Sandy

Editor Sho Date

Production Manager Ria Hanish-Oakes

Casting Mark Summers

Casting Danielle Eskinazi

Stylist Neesha Champaneria

Production Designer Jonathan Houlding

Executive Producer Ella TG

Producer Polly du Plessis

Production Manager Sam Somers

Production Service Blur Films

Managing Director Inés segura

Executive Producer Edu Olavide

Head of Production Pablo Harraiz

Head of Production Francesca Gaidolfi

Producer Idoia Sánchez

Production Manager Marta Pijoan

Production Designer Rodo Fernandez

1st AD Guillermo Escribando

Production Service Habitant Productions

Managing Director Arturo Arroyo

Executive Producer Matias Godoy

Producer Andrea Fumero

Post Production / VFX BLACK KITE STUDIOS

VFX Supervisor Jonathan Box

Colourist Rich Fearon

Producer Hazel Gibson

Producer Phil Brewster

2D Lead Guillaume Weiss

Producer Phil Roy Brewster

Head of Production Hannah Ruddlestone

Post Production / VFX Studio DOF

2D Lead Youkyung Kim

Motion Graphics Heeyoung Lee

Producer CJ Hwang

Producer Ashley JinKim

Technical Director Sam Jang

Flame Artist Hyunhee Baek

Nuke Artist Somyi Yang

Editorial The Assembly Rooms

Editor Jack Williams

Editor Tamara Ishida

Executive Producer Dan Breheny

Producer Phoebe Armstrong

Editor Pang Wei Fong

Editor Tammy Quah

Music/Sound String and Tins

Sound Supervisor Jim Stewart

Sound Designer Jim Stewart

Sound Designer Culum Simpson

Music Producer Alina Miroshnichenko

Music Supervisor Matt Saunders-Davies

Composer Ryan Gorringe

Sound Designer Nigel Mannington

Music Producer Claire Toms

Music Supervisor Mike Bamford

Music/Sound Cobblestone Foley

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