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AT&T: Beat City
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To showcase a promotional offer from AT&T for the new Sony Ericsson W350 cell phone, which features the Walkman(R) 2.0 Music Player, BBDO New York's creative team put together a character listening to music on his Sony Walkman phone and calling for his clothes, hair and demeanor to change as his music changed.
Agency Music Producer: Jean Scofield Related |
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