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Purdy & Figg: Cleaning Is Jazz
Purdy & Figg, the all-natural, premium cleaning brand, has launched its first-ever TV campaign; a provocative, design-led film that transforms cleaning from mundane task into a luxurious daily ritual. Titled 'Cleaning Is Jazz', the 30-second spot will premiere on 19th May across Channel 4, 4OD, and YouTube, marking the brand’s biggest push into the mainstream. The campaign is the latest work from London-based creative agency 10 Days, known for shaking up the ad industry with ideas that cut through culture. Shot in the style of a luxury fashion ad - complete with charismatic male lead and an original jazz score (composed and produced by 10 Days chief music officer Dominic White) - the spot fuses elegance with attitude. Think: Chanel No.5 meets multi-surface spray.
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