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Boys and Girls Club of Boston: In These Hands
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On November 1, Boys & Girls Clubs of Boston (BGCB) launched via Hill Holliday Boston a major print, outdoor and online advertising campaign, unprecedented in its 115-year history. The pro bono campaign, themed “In These Hands,” aims to raise awareness among inner-city youth of BGCB programs at a time when the number of gunshot wounds and other acts of violence among Boston teens and adolescents has risen dramatically. It also aims to broaden donor support to enable BGCB to serve more youth in need.
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