TV ad: Sydney Cats & Dogs Home: Throw us a bone

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M&C Saatchi Sydney created a groundbreaking interactive campaign to raise funds and awareness for the Sydney Dogs and Cats Home. The idea was to create an animated dog to be projected onto a big outdoor screen which passers-by would throw a bone (text a donation) to, after which their name would appear on screen as a thank you. Frankie would then do one of several tricks and the donor would get an animated wallpaper sent to their phone. The project ran from October 1-3 in the courtyard of Customs House, at Circular Quay in Sydney.