Metro FM: Its where you're at

Network BBDO Johannesburg produced this spot for client Metro FM. The idea for the ad, which is targeted at young, English speaking, black South Africans who return to the township on weekends because that’s where the soul, energy and vibe is at. We just wanted to send a message that you should stay focused on where you’re going, but never forget where you’re from, cos that’s what makes you who you are, it keeps you grounded”