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Vanguard Australia: Do You Not Like Money?

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Vanguard has a proven track record of strong and steady returns. Yet in 2024, 67% of Australians took no steps to invest or improve their finances due to uncertainty about where invest, whether that’s a spare $50 to their entire Super.

To break this inertia, we asked a provocative question “Do you not like money?”

It was our colloquial (and amazingly legally compliant) way of saying if you invest with us and you’ll make money!
Credits Other credits

Deputy Chief Creative Officer: Richard Shaw

Group Strategy Director: Clinton Duncan

Studio Lead + Retoucher: Simon Merrifield

Finished Artist: Martie Skorsis & Grant Ashram

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