Unicef: This Company is a Family

UNICEF Italy has released the campaign “This Company is a Family” to promote its Family Friendly Workplace Initiative, a program encouraging companies to adopt policies that support the well-being of employees’ children. Aimed at business leaders and decision-makers, the campaign contrasts the celebration of year-end corporate achievements with glimpses of missed school plays and distracted parenting, highlighting how performance-driven work cultures can negatively impact even the youngest family members. UNICEF underscores that companies embracing family-friendly policies see gains in talent retention, productivity, innovation, and alignment with ESG goals, while employees report better health, job satisfaction, and sense of purpose. In Italy, where issues like parental stress, declining birth rates, and gender inequality persist, UNICEF frames these challenges as intrinsically linked to children’s rights and development.