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ALS Society of Canada: Head and Shoulders
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Through Lowe Roche Toronto the ALS Society of Canada has launched a new public service advertising campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) and the ALS Society's efforts to fund research towards a cure for the disease. ALS, also known as Lou Gehrig’s disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord. There is no known cure or effective treatment of ALS.
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