 |
Outdoor
TA3 Swim: EAT
Who says you need to hustle for hotness? TA3 Swim, the size-inclusive brand with a name that spells ‘EAT’ backwards, has launched its first major creative campaign with ‘The Lazy Girl’s Guide to Hotness’. Created by Pereira O'Dell and fronted by OnlyFans star and gen z feminist icon Levi Coralynn, the 90-second film flips conventional beauty tropes on their head. It follows Levi through a delightfully lazy day - dodging effort at every turn - only to reveal her secret weapon: the TA3 swimsuit’s instantly cinchable design. There’s a sweet spot between high-gloss fashion and self-aware comedy running through the entire thing, a vibe crafted by a 100% female creative team and a female director, Object & Animal’s Amber Grace Johnson.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
