Amica Insurance: Go Together

In a world where we’re all juggling professional and personal responsibilities and the pressure to always be ‘on,’ Amica Insurance’s newest brand campaign, Go Together, is a bracing reminder to pause and reconnect with what matters. It highlights the brand’s commitment to protecting the things that matter most to its customers. Developed in partnership with Mother New York, Amica’s creative agency of record, the new campaign is the second expansion of Amica’s platform, 'Empathy Is Our Best Policy.' The 60-second hero film, directed by Diego Contreras of Superprime, tells the story of an architect and father struggling to navigate the pressures of work and find balance in his life. Like many of us, he shoulders the burdens alone until a storm forces him to pause, leading to a shift in his perspective on what truly matters. He then allows others in, and his family becomes central in this new approach to life together.