Boolet: Re-Skewer

Dentsu Indonesia, in collaboration with local sustainability start-up Boolet, has launched “Re-Skewer”, a campaign aimed at tackling the growing problem of single-use satay skewer waste in Jakarta. By combining education, incentivisation, and upcycling, “Re-Skewer” seeks to transform discarded skewers into valuable, reusable products—while empowering street food vendors and promoting a circular economy.