bibigo: bibigo for it

​bibigo, #1 Korean food brand in the US is inviting people to just 'bibigo for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo’s collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo’s popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavours, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products. This new campaign is a flavourful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humour. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favourite dishes right at home.