General Insurance Council: Achha Kiya, Insurance Liya

“Achha Kiya Insurance Liya” (Good, I took Insurance!) is a ground-breaking attempt by the GIC (General Insurance Council) to change India’s beliefs and behaviours towards general insurance. The initiative is aligned with IRDAI’s broader vision of insuring all Indians by 2047.

The inevitable ‘not so good times’ in the lives of ‘good people’ around us make the perfect point for insurance. When people actually realise the power of insurance and say/feel “Good, I took insurance”!

The stories are very common, the ones we see around us every day, yet narrated in an uncommon way by those who are observing us, very closely — our pets. From buffaloes and dogs to cats and even goldfish, these narrators offer a fresh and endearing perspective, making insurance feel less intimidating, heartwarming and empowering.

Here’s one such endearing story of #DogMom Mary Aunty narrated by her beloved dog – Barfi.