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Decathlon: Football
DECATHLON celebrates the power of sports and reaffirms the affordability of its products in its new brand campaign. In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all, while highlighting the emotional richness that its products provide. Through three films and five visuals, the brand pays tribute to those unique moments in life that only sports can offer. As a key player in the daily lives of French people, DECATHLON has always been committed to placing sports at the heart of society. This positioning is reflected in its range of innovative and sustainable products, designed for all levels of practice, at the best value for money. Built around the strategic positioning 'Prices that offer so much more,' this campaign embodies a human and popular vision of sports. Each product becomes the starting point for a sincere and universal life story: a table tennis racket can boost a child's self-esteem, hiking boots can revive the 20-year-old spirit of a 70-year-old, and a mountain bike can symbolise the freedom of a teenager.
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