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Nedbank: #GetMoneyFit

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Viewed through the lens of sports, and with Gray’s bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money - as something to sweat, something to work at, something that deserves a personal best.
Credits Other credits

Client: Nedbank

Group Executive - GMCA: Khensani Nobanda

Executive Head - Marketing Strategy: Tebogo Motsepe

Head Brand Strategy: Cleopatra Taoana

Senior Marketing Manager - Brand Strategy: Mongezi Sokanyile

Senior Marketing Manager - Marketing Operations: Nonzukiso Ngobeni

Marketing Manager - Brand Strategy: Tsholanang Rasebitse

Marketing Manager - Marketing Operations: Velile Ximba



Agency:

Business Unit Director: Phindile Ndzakeli



Production:

Head of Research: Maghiel Van Dorssen



Cast:

Principal actor - Lead: Kundai Murapa

Principal actor - Lead: Saar-rah Karriem

Principal actor - Lead: Sinelithemba Mbatha

Principal actor - Lead: Takatso Ndebele

Principal actor - Lead: Paul Ingpen

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