Slurpee Kick: Zapidy Do Da

Leo Burnett Melbourne developed as online content these three webisodes introduce one of the most unorthodox animated characters ever to grace the computer screen – a mule called Raul. A passive-aggressive Mexican mule, Raul’s sole mission is warn everyone about the dangers of drinking 7-Eleven’s new energy Slurpee that is packed with Taurine.
Each spot consists of over 2,500 photographic frames edited together in sequence to form a full-motion episode. Clearly all those involved in creating these rather whacked out spots had consumed way too much Taurine themselves.