NJM Insurance: Great Crater

Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed 'No Jingles or Mascots: Just Great Insurance' work by communicating the numerous reasons that NJM is truly 'great.' This new work, titled 'Great,' plays off the overused and often hollow nature of the word, showing how NJM stands apart by delivering genuinely great insurance through integrity, service, and trust. Whether it's The Great Hugh-dini (a magician who hasn’t totally honed his craft yet) or The Great Crater of Craterville (a literal hole in the ground), the work pokes fun at inflated uses of the word and reaffirms NJM’s belief that real greatness is earned by doing what’s right. Brownstein partnered with acclaimed commercial comedy director Pete Marquis and production company Good Behavior, which was named a 2025 Ad Age A-List Production Company Standout.