TV ad: Spotify: Khuphuka Nathi

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Top 6: July 2nd 2025

Zulu people are larget demographic and language group in South Africa. Originating from the province of Kwazulu-Natal (KZN) but now spread across the country, their influence and impact on SA music is massive. From maskandi (traditional Zulu music) and gqom (dark techno) to SA gospel, hip hop, Afro-pop and more. This film is an ode to Zulu music and culture. Not just for Zulu people but also for all lovers of Zulu music, as “khuphuka nathi” means “rise with us” and “find yourself with us”. As listeners will find what speaks to them in the catalogue of Zulu music on Spotify.

Category Entertainment & leisure
Client Spotify Africa
Agency Machine_
Production Patriot Films
Country South Africa
Uploaded 28 June, 2025

Credits

Director
Sam Coleman
Chief Creative Officer
Pete Little (Publicis Groupe Africa)
CD/Copywriter
Nkululeko Vilakazi
Executive Producer
Zayd Halim
Copywriter
Audrey Nyamucherera
Creative Group Head/ Art Director
Mantwa Toka
Senior Agency Producer
Wakhile Sithole
Senior Producer
Lauren Dugmore
Group Account Director
Sindy Mazibuko
General Manager
Lindsey Rayner
Managing Director
Robyn Campbell
Strategy Director
Tafadzwa Penny
Group Executive Creative Director
Jabulani Sigege

Other credits

CLIENT

Head of Marketing Sub-Saharan Africa: Sithabile Star Kachisa

Consumer Marketing Manager Sub-Saharan Africa: Kevin Seturumane

CREW

1st AD: Graham Hickson

2nd AD: Sphelele Ndlovu

DOP: Pierre De Villiers

Stills Photographer : Mike Bell

Art Director: Candice Drury

Wardrobe Stylist: Amy Zama

POST PRODUCTION (OFFLINE)

Priest Post Productions

Editor: Amelia Cohen

VFX Artist: Hilton Henstock

Post Producer: Michelle Duvenage

POST PRODUCTION (ONLINE)

The Refinery

Colourist: Kyle Stroebel

Online: Eddie Addinall

Post Producer: Simone Fanti

AUDIO

Aquanote Productions

Sound Engineer: Lovemore Nkuna

Music: Ndabo Zulu

Spotify: Khuphuka Nathi

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