 |
Top 6: July 9th 2025
Interactive
LG Electronics: Radio OptimismTop 6: July 9th 2025
LG Electronics and TBWAChiatDay New York have unveiled Radio Optimism, the world’s first 24/7 dedication station, broadcasting personalised AI-generated songs made by the people, for the people. In a world more connected than ever, we’ve never felt so far apart. Human connection has taken a backseat to convenience. A thumbs-up emoji, a recycled meme, a late-night 'thinking of you' text, have all replaced real personal connections. In fact, a new global study from LG on social connection revealed that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. But it’s not that we’ve stopped caring. Sometimes, we just need a little help reconnecting. That’s why Radio Optimism was created to counteract the disconnection often felt in an era dominated by superficial social media interactions, with the goal of promoting deeper connections with one universal connector: music. Creating and sharing a song for the people in your life has never been easier. All you need is the name of who the track is for; a few words about a favourite memory, moment, or win; and your choice from different musical vibes to create the perfectly crafted tune. And to launch the campaign, TBWAChiatDay didn’t pick a trendy city or a tech expo. They instead chose one of the most remote locations on Earth: the Arctic Circle. Meet Anne Eileen, an environmental anthropologist studying the vital kelp forests of Rebbenesøya. Her work is ground breaking, but it comes at a cost. Long stretches of isolation, far from family and friends. To launch Radio Optimism, her children, Ilik and Kuluk, teamed up to send and air Radio Optimisms very first song, dedicated entirely to their Kelp loving Mom.
Agency RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
