Cosnova: Kingdom of Essentia

cosnova, the company behind the cosmetics brands essence, in partnership with Jung von Matt NERD and ALFR3D, is launching a second island in the essence brand’s hugely successful immersive Roblox experience 'Kingdom of Essentia’. Jung von Matt NERD launched Kingdom of Essentia for essence cosmetics last year, in partnership with its sister company ALFR3D and London-based business intelligence agency GEEIQ. The experience is a constantly growing world that reflects the changing seasons in the form of islands. The first island in the experience, Frosty Falls, brought the magic of winter to the virtual gaming world. The new second island, 'Sunshine Shores', to be released on 26th June, brings the summer. 'Sunshine Shores' is part of essence's existing Roblox universe and is inspired by the brand's bestselling Juicy Bomb lip gloss series. This also reflects in the game design through recurring elements such as fruits, juice bars and kitchens. Sunshine Shores used to be full of golden beaches, bright sunshine and joyful laughter until the Grey drifted in – symbolising real-world challenges such as negativity, intolerance, and bullying. But the strong community will also master this challenge together: Solara, the glowing guardian of Sunshine Shores, has kept her lighthouse shining. Guided by her light, players can collect essence coins to help the island regain its colour and grow a new world together.