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DUDE Wipes: The Evolution of Wiping
DUDE Wipes, the Mark Cuban-backed flushable wipe brand made especially for man butts, and a leader in the bath tissue category, is continuing its run of off-the-wall marketing with the launch of its new national campaign: ‘The Evolution of Wiping’. The campaign marks the latest iteration of DUDE Wipes’ beloved 'Best Clean, Pants Down' platform, which first debuted in 2023. The work takes viewers through a humorous tour of the Museum of Rear-End Innovation, home to archaic wiping tools including a pine cone, corn cob, communal stick sponge, and most recently, dry toilet paper – a method which, the spots point out, isn’t all that far removed from the primitive techniques of Early Man. Viewers are then led to the Future of Wiping Wing, showcasing its extra-large wet DUDE Wipes product as the pinnacle of wiping evolution – for ‘The Best Clean, Pants Down.’ The campaign was created in partnership with DUDE Wipes’ creative agency of record, Curiosity.
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