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INEOS Automotive: Others Measure In Litres
INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios​ The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brand’s largest London dealerships. It featured an image of a pristine Land Rover going grille to grille with a beaten up Grenadier, and was emblazoned with the line 'Let’s take this outside'. Disregarding the wisdom about working with children or animals, Wonderhood Studios, along with director and photographer Benedict Redgrove, shot this campaign entirely in camera, complete with three sheep, five seven-year-olds – and two flamingos. The campaign was created by creative team, Coel James and Chiara Piccirillo and senior creative Bryan Stewart. It was produced through Wonderhood’s in-house production arm, Wonderhood Makers. The results can be seen in a series of concepts that directly mirror the origins of the Grenadier and the decision-making behind different features of the vehicle. The approach pays homage to iconic automotive ads of the past, bringing to life proof-points in an authentic yet tongue-in-cheek way.
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