TV ad: Road Safety Authority Ireland: Blood

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Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving has risen by 12%, according to RSA.

Category Other
Client Road Safety Authority
Agency Forsman & Bodenfors Dublin
Production Butter
Country Ireland
Uploaded 9 July, 2025

Credits

Director
Zak Emerson
Executive Creative Director
damian hanley
Art Director
Laura Rice
Copywriter
Robert McBride
DoP
Piers McGrail

Other credits

Agency

Planning Director Madhumita Chandrasekaran

Client Service Director David Power

Client Lead Stephanie Urban

Designer Alan Ruane

Head of Production Brian Daly

Media Spark Foundry

Production

Producer Michael Duffy

Producer Glen Collins

Coordinator Rachel Smith

1st AD Ciara McIlraith

Casting Shauna Griffith

Production Designer Joe Fallover

Costume Designer Driscoll Calder

Makeup Artist Edwina Kelly

Gaffer Stephen McCarthy

Sound Robert Flanagan

Post Producer Jen Connolly

Editor Scot Crane

Production Eoin Holland Photography

Post Production / VFX Screenscene

Music / Sound BUTTER

Arranger Joseph Wilkinson

Road Safety Authority Ireland: Blood

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