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Web Film/Experiential
Visit Iceland: Forget Love Island and Love Iceland
Fresh off his dramatic exit from Love Island USA, reality TV star Jalen Brown has caught the eye of an unexpected admirer: the nation of Iceland. In a bold and creative gesture, Iceland has extended an open invitation to Jalen to trade the tropical island of Fiji for the land of fire and ice, asking him to: "Forget Love Island. Love Iceland." Jalen Brown quickly became a fan favorite on Love Island USA, captivating audiences with his charm, authenticity, and unwavering positivity. Despite his popularity, Jalen was controversially evicted from the Love Island USA villa in Fiji last week. Before his Love Island experience, Jalen had never ventured beyond the borders of the United States. Now, Iceland is offering him a rebound worth telling his friends about. A short film, created with M+C Saatchi Group, shares an open invitation to the ex-contestant to explore Iceland and all it has to offer. Known for its breathtaking landscapes, warm hospitality, and thriving culture, Iceland is offering Jalen the opportunity to experience a different kind of rebound. A love story with nature, adventure, and personal renewal. The invitation highlights the country’s iconic glaciers, waterfalls, and geothermal lagoons as the perfect antidote to reality TV heartbreak.
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