Volvo: Volvo in every vehicle - 70s

Back in 1959, Volvo invented the life-saving three-point seatbelt—and then made the patent available for all automakers to use for free. To honour this legacy, we created a print campaign featuring cars from different decades, showing that no matter what car you drive, you're always driving with a part of Volvo. The ads were strategically placed near other automakers’ dealerships.