XXXX: Pride in your Origin - Home Soil Boots

As XXXX’s Pride in Your Origin campaign enters its fourth year, the iconic Queensland beer brand took hometown pride to the next level, partnering with PUMA to bring a unique home-ground edge to the Maroons during away games. Together, they engineered a first-of-its-kind Home Soil boot, a custom boot that brings a literal piece of Queensland turf into enemy territory for this year’s State of Origin series.
The Home Soil boots are a custom innovation, designed specifically for Munster, built from the sole up, each boot contains actual soil from Munster’s home ground in Rockhampton (4701).
Did they work? Well, they didn’t just lead Munster and the Maroons to the Origin Series victory, he was player of the match and his performance has been lauded as one of the greatest ever Origin captain performances of all time.