Toyota / Warner Bros: Superman Wrap, 1

Toyota is hitting the big screen in a supersized way. In DC Studios’ all new 'Superman' film, releasing in theatres July 11 from Warner Bros. Pictures, Toyota’s presence is unmistakable with a variety of vehicles appearing throughout the action-packed movie including the refreshed 2026 Toyota bZ, which takes centre stage as Lois Lane’s official ride. In a unique fusion of pop culture and product innovation, Toyota’s all-electric vehicle isn’t just placed in the background—it plays a role. In a pivotal scene, Lois Lane arrives at the Hall of Justice in the bZ seeking help from the Justice Gang. The stylish, electrified vehicle becomes a visual symbol of strength and purpose, perfectly aligned with the bold spirit of Lois Lane. The cinematic partnership between Toyota and Warner Bros. extends beyond the screen, with a specially wrapped bZ appearing on the red carpet at the film’s Los Angeles premiere on July 7 at the iconic TCL Chinese Theatre in Hollywood. To complement the partnership, Saatchi & Saatchi created a spot showcasing the all-electric 2026 Toyota bZ taking centre stage in the new Superman.